The way consumers identify and differentiate products has changed significantly with the growth of competitive markets and modern branding strategies. Today, consumers do not rely only on brand names or logos while making purchasing decisions. The colour combinations, packaging style, arrangement of elements, design features, and overall visual presentation of a product often influence
Innovation creates a meaningful impact only when it reaches the marketplace. Technology Transfer converts research and inventions into commercially workable products or services. In short, “Technology Transfer” refers to the transfer of knowledge, inventions, technical know-how, software, or intellectual property from one organization to another for further development or commercialization. It enables universities, research
Every patent professional who has prosecuted a patent application for a pharmaceutical invention in India knows the routine: the examiner issues a Section 3(d) objection, cites the landmark Novartis judgment, and demands comparative data showing enhanced therapeutic efficacy. But what happens when the invention isn't a pharmaceutical drug at all; but an agrochemical or
Traditionally, to get a web address, the company would register a domain name in a common public community such as .com or .in. They also had to keep an eye out for similar domain names registered by others. If a competitor acquired a similar domain name and started trying to direct visitors to their
AI in Pharmaceutical Innovation: Legal, Ethical, and Regulatory Challenges Artificial Intelligence (AI) has become one of the biggest game changers in the healthcare sector. Over the last few years, it has steadily found its place in pharmaceutical research, helping scientists discover new medicines in ways that were difficult to imagine before. Drug development has
The basic function of a trademark is to distinguish the goods and services of one brand from those of another. While many large enterprises have successfully leveraged branding and enjoyed the benefits of trademark protection, there have also been instances where small businesses have faced adverse consequences in the market place. In trademark law,
In a notable development, Zee Entertainment has approached the Delhi Court with a copyright infringement suit against FSN E-Commerce Ventures Limited & Anr (Nykaa), the popular fashion and beauty retailer in India, seeking damages up to 2 crores for the alleged usage of its copyrighted songs on Nykaa’s Instagram Reels. This is not the
Every time a caller hears a film song before the call gets connected, a short but legally significant act of communicating copyrighted work to the public occurs. What initially appears to be a simple agreement between a music label and a telecom service provider is in reality a far more complex web of rights. The
The rapid growth of on-line activity in the last two decades has stamped its indelible footprints on every aspect of human existence. What was initially confined to areas of academic engagement and information sharing, expanded in the late 1990s and 2000s with globalisation and liberalisation, giving corporates and business ventures wider market exposure and
Ambush marketing has emerged as a strategic approach adopted by several corporations. It is a marketing strategy that has minimal investment yet is capable of yielding substantial returns. This however does not constitute an ethical business practice. Ambush marketing infringes upon the exclusive rights of official sponsors and constitutes a misleading act directed at the