Apple shop layouts – an evolution in the protection of brands
Brand names and logos are not the only things a trademark protects. Cadbury trademarked the shade of purple associated with the brand, and Coca-Cola trademarked its iconic Coca-Cola bottle. Meanwhile, Apple Inc., known for its revolutionary gadgets and out of the box ideas, has gone a step further, by successfully securing trademarks for its retail store design after a three-year-long battle. The news has attracted a lot of attention despite not being