Comparative Advertising

Comparative advertising is a marketing strategy in which a company shows how their competitors’ products are inferior to their product by comparing it with theirs through advertisements. For instance, Apple Inc. had compared their MacBook with other computers in their advertisements as part of their marketing strategy in order to increase sales. The Trademarks Act,

By |2020-03-09T06:29:26+00:00February 4th, 2020|Featured, IP Unplugged|0 Comments

Trade Mark Rules 2017 – Part II : A Brief Analysis

Categorization of Applicant– The Trademark Rules 2017 has classified Applicants for the purpose of the Trademark Application in two categories: Individuals/ Startups/ Small Enterprises and Others. A “Startup” for the purpose of the Trademarks Rules means an entity in India recognized as a startup by the competent authority under the Startup India initiative. Ideally

By |2020-03-09T06:34:53+00:00January 1st, 2020|Featured, News|0 Comments