Monthly Archives: March 2022



THE EXTENT OF PUBLICITY TOLERATED BY PERSONALITY RIGHTS:  PROTECTION OF CELEBRITY RIGHTS UNDER INTELLECTUAL PROPERTY LAW Individuals who are qualified to be popular by public opinion are often termed as celebrities or influencers. Artists, politicians, athletes, business tycoons and everyone who dreams of becoming famous, including those with huge followers in social

By |2022-03-25T04:19:05+00:00March 25th, 2022|IP Unplugged|0 Comments

IP protection of Hashtags

The development of social media and the new age of influencer marketing has revolutionised the way in which brands, endorsers and consumers interact with one another to promote their products and services. Using hashtags on social media is a great way of advertising one’s brand and increasing visibility and to gain exposure among

By |2022-03-17T04:41:05+00:00March 17th, 2022|IP Unplugged|0 Comments