What this latest High Court Order means to brand owners who have got registrations and those who were unable to oppose within time…. A recent order passed by the court, has been much awaited considering the implication it has on trademarks registered during the pandemic and oppositions missed to be filed within time.
THE EXTENT OF PUBLICITY TOLERATED BY PERSONALITY RIGHTS: PROTECTION OF CELEBRITY RIGHTS UNDER INTELLECTUAL PROPERTY LAW Individuals who are qualified to be popular by public opinion are often termed as celebrities or influencers. Artists, politicians, athletes, business tycoons and everyone who dreams of becoming famous, including those with huge followers in social
The development of social media and the new age of influencer marketing has revolutionised the way in which brands, endorsers and consumers interact with one another to promote their products and services. Using hashtags on social media is a great way of advertising one’s brand and increasing visibility and to gain exposure among