We all remember the excitement when we had our first computer and cell phones. These electronic gadgets store and transmit information in a structured way. Databases serve as the repositories of these information or data. Today, as we take our activities online, computer servers hold collective information about our shopping preferences, medical records, political
Non-Traditional Trademarks have hardly found their spot among the trademark system in India. Their scope till date stands unexplored and ventured into, making it still a grey area. One among the many setbacks faced by non-traditional trademarks is that the present trademark search facility in India does not provide for a separate search option
TIN TIN TIDIN! These words sure have reminded you of the popular jingle of Britannia, or the famous lion’s roar of MGM Studios has become unique over the years. Ever wondered how? Section 2(1)(zb) of the Indian Trademarks Act, 1999 defines a trademark as “any mark which is distinctive, and capable of distinguishing goods
With the passage of time the concept of conventional trademarks like plain words, logos and designs have evolved to incorporate non-conventional elements that help in identifying source of goods/services. One of the prominent branding strategies of 21st century is the use of non-traditional trademarks like, smell, sound, shape, taste and colour marks. Although non-traditional
Trademarks have been in existence for a rather long time but non conventional trademarks are of recent origin. In India, very few companies have identified the importance of registering their non-conventional trademarks. As the modern market for trade has been confined to social media and technology, there is an urgent need to protect non-conventional
Trademarks act as the lungs of advertising or promoting a brand. Companies by providing satisfactory goods and services stand out in the market, earn goodwill and register their trademark for their consumers to distinguish its product from other products in the market. Considering the main aim of registering a trademark, which is to protect