TIN TIN TIDIN! These words sure have reminded you of the popular jingle of Britannia, or the famous lion’s roar of MGM Studios has become unique over the years. Ever wondered how? Section 2(1)(zb) of the Indian Trademarks Act, 1999 defines a trademark as “any mark which is distinctive, and capable of distinguishing goods
With the passage of time the concept of conventional trademarks like plain words, logos and designs have evolved to incorporate non-conventional elements that help in identifying source of goods/services. One of the prominent branding strategies of 21st century is the use of non-traditional trademarks like, smell, sound, shape, taste and colour marks. Although non-traditional
Trademarks act as the lungs of advertising or promoting a brand. Companies by providing satisfactory goods and services stand out in the market, earn goodwill and register their trademark for their consumers to distinguish its product from other products in the market. Considering the main aim of registering a trademark, which is to protect