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GRAPHICAL REPRESENTATION OF NON-TRADITIONAL TRADEMARKS-(Part III)

With the passage of time the concept of conventional trademarks like plain words, logos and designs have evolved to incorporate non-conventional elements that help in identifying source of goods/services. One of the prominent branding strategies of 21st century is the use of non-traditional trademarks like, smell, sound, shape, taste and colour marks. Although non-traditional

By |2021-01-25T05:29:20+00:00January 22nd, 2021|IP Unplugged, Uncategorized|0 Comments